Amazon & eBay Marketplace Management

Real experience.
Real results.

10+ years building and managing marketplace accounts from scratch. Listing optimization, ad management, brand building, and reporting that tells you exactly what is working and what to fix.

Ecommerce performance analytics dashboard
Amazon Consulting eBay Consulting Small Business Race Team Marketing
Sound Familiar?

Most sellers hit the same walls.

Ad spend going up, sales staying flat

You keep increasing your PPC budget but the returns are not improving. Every month feels like you are paying more for less.

Listings that do not convert

Your product is good but the listing is not doing it justice. Bad titles, weak images, and missed keywords are costing you sales every day.

No idea what is actually working

You have data but no clarity. You are guessing at what to fix instead of knowing exactly where to focus to move the needle.

What We Do

Four services. One focus.

Amazon Consulting
Listings, ads, brand building, and fulfillment strategy
+
Listing Optimization PPC / Ads A+ Content Brand Building FBA & FBM Product Images A/B Testing Workflow Optimization

What's Included

  • Full listing audit — SEO titles, bullets, backend keywords
  • A+ Premium Content and Brand Store creation
  • PPC campaign setup, management, and ACoS reduction
  • FBA and FBM fulfillment strategy
  • Product photography direction and image optimization
  • A/B testing for listings and ad creative
  • Returns management and account health monitoring
  • Brand Registry, IP enforcement, and competitor removal
  • Workflow optimization and process improvements

Who It's For

  • Sellers with stagnant or declining revenue
  • New brands launching on Amazon for the first time
  • Businesses with high ad spend and poor returns
  • Sellers dealing with account health or suspension issues
  • Electronics, medical device, and health and mobility sellers
eBay Consulting
Listings, algorithm, store setup, and account health
+
Listing Optimization Pricing Strategy Store Setup VeRO Protection Account Health

What's Included

  • Listing optimization for eBay's search algorithm
  • Pricing strategy and competitive positioning
  • Store setup, categories, and catalog organization
  • eBay VeRO brand protection and IP enforcement
  • Feedback management and account health monitoring
  • Shipping and fulfillment strategy

Who It's For

  • Sellers looking to grow their eBay presence
  • Amazon sellers wanting to expand to eBay
  • Businesses dealing with VeRO or IP issues
  • Sellers with stagnant listings or declining traffic
Small Business Consulting
Getting a business launched and growing from zero
+
Website Design POS Setup Delivery Platforms Google & Yelp Social Media Email Marketing

What's Included

  • Website design and setup
  • POS system configuration
  • Delivery platform setup (DoorDash, Uber Eats, etc.)
  • Google Business and Yelp profile optimization
  • Social media setup and content strategy
  • Email list building and marketing
  • Branded marketing materials and promotional campaigns

Who It's For

  • New businesses launching for the first time
  • Existing businesses with weak online presence
  • Restaurants and food service businesses
  • Small businesses that want to stop guessing at marketing
Race Team Marketing
Sponsor acquisition, brand presence, and fan growth
+
Sponsor Acquisition Brand Identity Web Design Social Media Event Marketing

What's Included

  • Sponsor prospecting, pitch decks, and outreach
  • Team website design and build
  • Social media content and fan growth
  • Branded merchandise and promotional planning
  • Email list building using event activations
  • End-of-season sponsor recap reports

Who It's For

  • Grassroots and semi-pro motorsports teams
  • Teams looking to attract and retain sponsors
  • Drivers who need a stronger brand presence
  • Teams competing in amateur and semi-pro motorsports events
How It Works

Three steps. No guessing.

Every engagement starts with data before any recommendations are made. Here is what working with Seller Upshift actually looks like.

Deep Audit

We go through your account, listings, ad campaigns, and sales data to find exactly where money is being left on the table or actively lost. No assumptions.


Clear Plan

You get a plain-language breakdown of what we found and a ranked list of what to fix first. Not 40 recommendations — the specific changes that move the needle fastest.


Execute and Report

We get to work and keep you in the loop with regular updates. Every report tells you what changed, what it did, and what is next.


What Every Client Gets

You will always know exactly where things stand.

Every engagement includes regular reporting — what changed, what it did, and what is next. No jargon, no fluff, no wondering what your consultant is actually doing.

Performance Snapshot

Sales, traffic, conversion rate, and ad spend pulled together in one place so you can see what is actually moving the needle.

Bottleneck Analysis

Where is the business getting stuck? Slow-moving inventory, high return rates, listing problems, fulfillment issues. Identified and explained in plain terms.

Action Items, Ranked

Not a list of 40 things to do. The changes that will have the biggest impact on cash flow and reducing waste, prioritized and ready to act on.

You will always know why we are doing what we are doing. Reports come with a plain-language write-up explaining every decision. No jargon, no fluff. If something is broken, we name it. If something is working, we double down on it.

Why Seller Upshift

You work directly with someone who has done it.

  • No junior staff, no handoffs. Every strategy, audit, and report comes directly from the founder. You are not paying for a consultant who passes your account to someone else.
  • Built from zero, not theory. The advice you get is based on actually building marketplace channels from scratch, not just managing accounts for other people.
  • Deep category experience. Electronics, medical devices, and health and mobility products have specific listing rules and quirks that take years to learn.
  • We go deep on the data. Finding things your competitors are not doing is where the real edge comes from. That is how we approach every account.
  • Clear communication, always. You will never wonder what is happening with your account. Regular reporting and straight answers are part of every engagement.
Client Results

The work speaks for itself.

10+ years building Amazon and eBay channels from the ground up across consumer electronics and medical and health categories, repeatedly taking accounts from near-zero to peak performance.

Amazon / Consumer Electronics
Rebuilt a broken Amazon presence from scratch and grew nearly 2,000% in Year 1.
~2,000%
YoY Revenue
Growth, Year 1
#2
Best-Seller on
Amazon (new SKU)
180%
Social Following
Growth, No Paid Ads

Took over a broken Amazon presence at an early-stage startup with no FBA, weak content, and minimal sales, and rebuilt the channel from scratch. Beat the first-year revenue target. Identified a portfolio gap and launched an entry-level product that became the #2 best-seller on Amazon. Negotiated a carrier discount that meaningfully cut annual shipping costs, rebuilt the brand on Shopify, and grew the social following 180% with no paid advertising.

Listing Optimization FBA Launch Product Launch Brand Building Shopify Social Growth
Amazon / Medical Devices & Health
Built an entire Amazon channel from zero. 195% first-year growth with no ad spend.
195%
First-Year
Sales Growth
$0
Paid Ad
Spend
100%
Organic
Growth Only

Built an entire Amazon channel from the ground up with no ad budget, relying entirely on organic optimization. Grew first-year sales 195% with zero paid advertising. Identified products the company manufactured but had never listed, coordinated with supply chain to get them live, and expanded the catalog and revenue at no additional ad cost, all while maintaining strong account health on a regulated medical catalog.

Organic SEO Catalog Expansion Account Health Medical Category Supply Chain Coordination
Cincinnati, Ohio skyline Cincinnati, Ohio
About

Built by a seller, for sellers.

Based in Cincinnati, Ohio

Available to meet in person with clients in the Greater Cincinnati area. Remote consulting available for businesses anywhere in the U.S. and worldwide.


📍 Cincinnati, OH 🌐 Worldwide Remote

Seller Upshift is a one-person consulting operation with 10+ years on Amazon and eBay, and every channel built from scratch. Electronics, automotive, medical devices, health and mobility products, restaurants, race teams. The experience is real and the work is hands-on.

The reason we do this is simple. Marketing and branding is something we genuinely love. Small business owners work hard every day, and the best thing we can do is take the sales and marketing piece off their plate so they can focus on what they are actually good at. Running their business.

We love going deep into the data and finding things that competitors are not doing. That is what gives our clients the edge.

When you work with Seller Upshift, you work directly with the founder. No handoffs, no junior staff, no one reading from a script.

  • 10+ years building e-commerce channels from zero at three separate companies
  • Specialty in electronics, medical devices, and health and mobility products on Amazon
  • Built marketing program for grassroots motorsports team, including sponsor acquisition
  • Helped launch a restaurant from scratch: POS, DoorDash, website, social, Google & Yelp

Ready to find out what is holding you back?

Book a free consultation and get a straight answer on where your biggest opportunity is.

Book a Free Consultation
Get In Touch

Let's talk about your business.

Fill out the form and you will hear back within one business day. You are talking to the founder directly, not a sales team.

📍 Based in Cincinnati, OH. Available in person locally and remote worldwide.
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